We are delighted to announce that we have signed an agreement with leading UK
agriculture, groundcare and construction equipment distributor, Russells, to widen our
market reach in the UK. This new partnership began on 1 st January 2023.
We have enjoyed significant growth over recent years and continue to attract new customers
worldwide. We are now looking to expand further and have looked to UK machinery
distributor Russells to support further growth.
Established in 1921, Russells is a family business with offices in Yorkshire, Northamptonshire
and Derbyshire. It specialises in distributing equipment such as tractors, combine harvesters,
plant and groundcare machinery and recently saw a gap in its offering for high quality crushers
and screeners to meet the needs of construction and demolition firms.
Having already placed orders, the partnership will see Russells starting to take delivery of new
machines during January and February with a planned increase of sales and intake phased
throughout the year. This will benefit both businesses’ ambitious growth and plans within new
markets.
Speaking about the partnership, Laura Winfield, Director at Red Rhino said, “Organic growth
has been strong over recent years and we’re in a good position within the marketplace,”
“People recognise us for our service and commitment to designing and manufacturing crushers
and screeners of unrivalled quality and reliability. Everything is designed and manufactured in
house and our customers love the fact that they know how and where something is made and
the time we take to guarantee a high specification of product,”
Laura continues, “Partnering with Russells only helps to enhance our reputation. Russells is a
trusted name in the industry which people respect. Our values very much align, with both
businesses being family owned – so we knew once we sat down together that this was a
relationship with real potential. We’re delighted to welcome Russells onboard as our new
exclusive UK distributor and look forward to a long and fruitful relationship.”
Jim Nash, Group Sales Manager at Russells says, “Russells is always looking for new and
exciting franchises. Our current drive into Renewables for the Construction industry has
driven our passion to facilitate a greener future. Our partnership with Red Rhino is a logical
step. Recycling produce is high on the agenda for the construction industry and other trades,
and Red Rhino have the solution with their outstanding range of machines.
Red Rhino share similar values to our own when it comes to quality products and reliable
aftersales service, so we know this partnership will be beneficial to our customers old and
new.”
For more information about Red Rhino, visit www.redrhinocrushers.co.uk and to learn more
about Russells, visit www.russells.uk.com.
